面对“内卷”困局，鸡蛋产业如何突围？

Core Viewpoint - The Chinese egg industry is facing unprecedented challenges due to oversupply, weak demand, and rising costs, leading to a new normal of low profits or even losses for producers [1] Group 1: Industry Challenges - The egg production industry in China is experiencing a deep adjustment period, with high levels of egg-laying hen inventory and intensified competition [1] - The cost of feed accounts for 60% to 70% of total production costs, making it a critical area for cost reduction [1] - The current egg prices in China are significantly lower than those in neighboring countries like Japan and South Korea, indicating a low added value in the industry [5] Group 2: Technological Innovations - Companies are increasingly focusing on cost reduction and efficiency through management and technology, with a shift from traditional farming to precision nutrition [1][2] - Intelligent farming solutions, such as poultry farming robots, are being implemented to enhance management efficiency and reduce labor costs [2] - The industry is moving towards data-driven decision-making to optimize production processes and improve profitability [2] Group 3: Collaborative Efforts - Experts emphasize the need for collaboration across the egg production supply chain to build a community that shares risks and benefits [3] - The current collaboration level in the egg industry is below 30%, with a processing rate of less than 15%, indicating significant room for improvement [3] - Initiatives are being taken to establish unified technical standards across the entire egg production chain, from breeding to waste resource utilization [3][4] Group 4: Nutritional Value Enhancement - The lack of pricing power for feed and eggs highlights the low added value in the egg industry, necessitating a focus on enhancing nutritional value [5] - Functional eggs, such as DHA-enriched and selenium-enriched eggs, are gaining traction in urban markets, with some selling for 4 to 5 yuan each [5] - The potential for functional eggs is significant, but the current market share is only about 2%, far below the 15% to 20% seen in developed countries [6] Group 5: Consumer Education and Standards - There is a need for improved standards and quality assurance in the production of functional eggs to overcome existing market barriers [6] - Experts recommend strengthening technical support and public education to enhance consumer awareness of the nutritional benefits of eggs [6] - The establishment of forums and discussions on egg nutrition is being promoted to support consumer education and drive demand [6]