智通财经网·2025-11-20 02:28Core Viewpoint - Company has raised the Non-IFRS net profit forecast for 2025 by 3% to 20.6 billion yuan due to effective cost control, maintaining an outperform rating and a target price of 89 HKD, indicating a potential upside of 40% [1] Group 1: Financial Performance - In Q3 2025, company reported revenue of 35.6 billion yuan, a year-on-year increase of 14%, with Non-IFRS net profit reaching 4.99 billion yuan, and GMV increasing by 15% to 385 billion yuan, aligning with expectations [1] - Advertising revenue in Q3 increased by 14% year-on-year, showing a sequential acceleration from 13% in Q2, driven by improved conversion efficiency from full-site promotion and UAX [2] Group 2: E-commerce Development - Total GMV in Q3 2025 grew by 15%, with over 32% of GMV coming from the general merchandise category, which outpaced the overall market growth; short video e-commerce also showed healthy growth [2] - The company noted an increase in the repurchase frequency of active e-commerce users, indicating enhanced user stickiness [2] Group 3: AI Strategy and Revenue Growth - In Q3, the AI multimodal foundational model achieved significant revenue growth, generating over 300 million yuan, with an annual revenue forecast of 140 million USD [3] - AI models have strengthened the company's advertising and e-commerce capabilities, contributing to a 4-5% increase in domestic advertising revenue in Q3, with AIGC advertising material consumption exceeding 3 billion yuan [3] Group 4: Cost Control and International Expansion - Management expenses in Q3 were significantly lower than expected, primarily due to lower SBC costs, with the sales expense ratio decreasing by 4 percentage points to 29.3% due to improved marketing efficiency [4] - In the overseas market, the e-commerce transaction scale and order quantity in Brazil showed year-on-year growth in Q3 [4]