元气森林战略调整，北海牧场拆分独立运营

Core Insights - The article highlights the strategic decision by Yuanqi Forest to split its dairy brand Beihai Pasture from the main group, aiming to focus on its core beverage sector while allowing Beihai Pasture to specialize in the health dairy market [1][3]. Group 1: Strategic Focus - Yuanqi Forest will concentrate resources on core beverage categories such as sparkling water, electrolyte water, and iced tea, while Beihai Pasture will focus on low-temperature yogurt products [3][5]. - The split is seen as a typical practice in the consumer goods industry to "focus on the main track and strengthen productism," reinforcing Yuanqi Forest's core competitiveness after exploring multiple categories [1][5]. Group 2: Development and Innovation - Beihai Pasture aims to innovate around health, committing to developing functional and enjoyable yogurt products to meet consumer demands for healthier dairy options [3][5]. - Yuanqi Forest plans to maintain a humble approach by learning from industry veterans and ensuring product quality through an internal "accompaniment testing" mechanism, where new products are tested by employees before market release [5]. Group 3: Market Position and Growth - Yuanqi Forest's products are now available in over 40 countries, with core products like sparkling water becoming popular among international consumers [5]. - The company expresses confidence in the potential of the Chinese market, believing that more excellent health brands will emerge in the beverage industry [5].