更隐蔽的电商“新套路”如何破

Core Insights - The article highlights the emerging issues in online shopping, particularly with the rise of AI technologies and new business models, leading to consumer complaints about deceptive practices [1][2]. Group 1: Issues in Online Shopping - Consumers have reported various deceptive practices by merchants, including the use of AI to create fake endorsements and misleading promotional tactics [1]. - Some merchants exploit loopholes in regulations regarding returns and refunds, complicating the consumer experience [1]. - The use of web scraping to gather competitor data has also been noted as a concerning practice in the industry [1]. Group 2: Legal and Regulatory Challenges - Despite existing consumer protection laws, enforcement remains challenging due to technical barriers in gathering evidence against online fraud [1][2]. - The need for updated enforcement standards to address new forms of online misconduct, such as "AI fake hosts" and "scene promotions," is emphasized [2]. - The article calls for enhanced regulatory measures, including the use of big data and AI for real-time monitoring of online transactions and advertising [2]. Group 3: Recommendations for Improvement - The article suggests that social governance should align with legal protections to effectively address new challenges in online shopping [2]. - It advocates for simplifying consumer rights processes and promoting online dispute resolution mechanisms to lower the burden of proof for consumers [2]. - Platforms are encouraged to adopt a long-term vision for industry reputation, moving away from short-term profit strategies and ensuring compliance with regulations [2][3].