AI玩具迎强监管 为百亿元级市场再添“安全锁”

Core Viewpoint - The Ministry of Industry and Information Technology of China has revised the GB6675 "Toy Safety" national standards to enhance the safety and quality of toys, aiming to promote the orderly development of the toy industry and protect children's health [1][2]. Industry Overview - China's toy industry has established a comprehensive supply chain, with advanced production technology and skilled workers, enabling the provision of high-quality toys at competitive prices [1]. - The domestic toy retail market is projected to reach 97.85 billion yuan in 2024, a 25.5% increase from 2020, while toy exports are expected to reach 39.87 billion USD, a 19.1% increase from 2020 [1]. New Standards Implementation - The revised GB6675 standards represent the third revision, significantly upgrading safety requirements and testing methods to align with international standards [2]. - The new standards raise the quality threshold for toy production, effectively increasing the compliance benchmark from a passing score of 60 to 90 [2]. - The implementation of these standards is expected to enhance the overall quality and safety of Chinese toys, boosting consumer confidence domestically and internationally [2][3]. Market Dynamics - The increasing consumer spending and demand for toys in China will allow leading companies to expand their market share based on brand and product quality advantages [3]. - The alignment of new standards with international benchmarks will improve the competitiveness of Chinese toys in the global market, reducing trade barriers and enhancing export success rates [3]. AI Toy Market Growth - The AI toy market in China is projected to grow significantly, reaching approximately 24.6 billion yuan in 2024 and expected to increase to 29 billion yuan in 2025 [4][5]. - The Ministry of Industry and Information Technology is committed to fostering high-quality development in the AI toy sector through policy support and innovation promotion [4][5]. Innovation and Safety - The Ministry encourages collaboration between toy manufacturers and AI technology firms to integrate market insights and new technologies, aiming to create innovative AI toys that reflect traditional culture [5]. - There is a focus on addressing data and network security concerns related to AI toys, with plans to develop relevant standards to ensure quality and privacy [5].