Core Insights - The two-wheeled commercial vehicle market is experiencing new growth opportunities driven by the rapid development of instant delivery and life services [2] - Aima Technology Group launched its commercial sub-brand "Mahe" to focus on four core scenarios: instant delivery, life services, tourism rentals, and customized government and enterprise solutions [2][4] Group 1 - Aima's Senior Vice President Li Yubao emphasized the brand's commitment to high-quality design, craftsmanship, and components to drive the development of commercial products [4] - The two-wheeled commercial vehicle market is in a golden period of scale expansion but faces challenges such as insufficient product standardization and low customization [4] - Aima Mahe aims to address industry pain points with the mission of "opening roads for efficient business" [4] Group 2 - Aima Mahe will utilize the IPMS system to create a fully integrated model, focusing on high-quality products supported by an all-channel network for efficient collaboration from R&D to implementation [5] - The brand is centered around the needs of riders, aiming to create a commercial brand that satisfies riders, benefits partners, and gains industry recognition [5] - Aima Mahe is shifting from merely selling vehicles to providing "professional mobile productivity solutions," including a rental and sales platform and a rider service network [5] Group 3 - Aima Mahe showcased a professional product matrix covering four core scenarios, including the S1 Max, which has been upgraded for safety, comfort, and speed for the delivery sector [5] - Partners such as JD Home Services, SF Express, and Swan Home participated in the launch ceremony, indicating future collaboration in product customization, scenario expansion, and channel development [5]
爱玛正式进军商用电动车市场,推出专业品牌“马赫”