这3款新车，代表着一汽丰田开启智能化转型的新篇章

Core Viewpoint - The launch of IT'STiME3.0 technology brand by FAW Toyota signifies a strategic shift towards a balanced development of oil and electricity, reflecting the company's adaptation to the Chinese market and technological advancements [1][8]. Group 1: Technology and Product Development - The IT'STiME3.0 technology brand focuses on advancements in intelligent technology, power technology, and hardware-software integration, establishing a dual-line technology layout of self-research and collaboration [2]. - In the field of intelligent driving, FAW Toyota combines its self-developed TSS4.0 with the Momenta INP system, enhancing safety prediction capabilities through extensive driving data and addressing complex road conditions in China with a navigation driving assistance system [3][4]. - The introduction of the DMS+OMS dual perception system integrates safety monitoring with privacy protection, aligning with user demands for practical intelligent technology [4]. Group 2: Product Matrix and Market Positioning - The three newly launched products create a comprehensive product matrix from family sedans to urban SUVs, covering hybrid and pure electric options, demonstrating FAW Toyota's precise market segmentation [6]. - The new intelligent hybrid Corolla maintains its status as a popular model while enhancing space and standardizing L2-level intelligent driving assistance, reflecting the industry's trend towards basic intelligent driving configurations [6][7]. - The new bZ3 model, as the first pure electric vehicle under the RCE system, showcases local R&D achievements and aims to compete in the mainstream electric vehicle market with advanced intelligent driving features [7]. Group 3: Industry Trends and Competitive Landscape - FAW Toyota's technological and product renewal represents a broader trend among joint venture brands to intensify efforts in the new energy and intelligent market by leveraging local R&D and technology collaboration [8][9]. - Major joint venture brands, including Volkswagen and Nissan, are adjusting their strategies to counter the rapid rise of domestic brands and the price reductions of luxury brands, indicating a shift from traditional models to a focus on local co-creation and comprehensive product offerings [9].