婴配粉进入精细化喂养时代,佳贝艾特成新生儿建议第一罐奶粉优选
Jiang Nan Shi Bao·2025-11-20 04:35

Core Insights - The article highlights the growing trend of "refined parenting," emphasizing the importance of selecting the right first formula for newborns, particularly focusing on the benefits of goat milk formula [1][7] Group 1: Market Trends - Goat milk formula is gaining popularity due to its digestibility and low allergenic properties, positioning it as a preferred choice for new parents [1][7] - The report by Kantar, in collaboration with Kabrita, Xiaohongshu, and JD.com, indicates that Kabrita is the leading brand in the global goat milk market [1][7] Group 2: Nutritional Benefits - The article discusses three core dimensions for selecting newborn formula: digestion and absorption, allergy risk avoidance, and comprehensive nutrition [2][4] - Kabrita's formula includes OPL structured lipids, which enhance nutrient absorption efficiency, allowing one can to absorb the nutrients equivalent to two cans of other products [2] - Clinical studies show significant reductions in gastrointestinal issues among infants fed with Kabrita goat milk formula, including an 87% decrease in gas and an 80% decrease in diarrhea [2] Group 3: Allergy Risk Management - Kabrita has developed "Anmiyuan" whey protein, reducing the allergenic β-lactoglobulin content by 11%, and the natural advantage of lower αS1-casein compared to cow's milk by 85% [4] - Research from Peking University indicates that infants consuming Kabrita's formula have a 42% lower risk of developing allergies [4] Group 4: Quality Assurance - Kabrita is the first goat milk brand to pass rigorous third-party testing, with 1,493 tests covering various safety indicators, all of which passed successfully [5] - Consumer feedback from a 90-day real-world feeding trial shows significant improvements in gastrointestinal comfort and skin sensitivity for infants [5] Group 5: Brand Trust and Positioning - Kabrita's strong market position is supported by industry white papers and testimonials from over 10,000 mothers, reinforcing its reputation as the recommended first formula for newborns [7] - The brand's success is attributed to its scientific formulation addressing digestion issues, innovative technology for allergy risk reduction, comprehensive nutrition, and stringent quality control [7]