浙江大力推动“文化+”融合发展

Core Insights - Zhejiang's cultural and related industries' added value increased from 4,584 billion in 2020 to 6,600 billion by 2024, with its GDP share rising from 6.8% to 7.3% [1] - The number of large-scale cultural enterprises in the province grew from 5,107 in 2020 to 6,747 by 2024 [1] Group 1: Culture + Technology - Zhejiang has developed 10 national-level cultural and technology integration demonstration bases, including Hangzhou, Ningbo, and Hengdian [1] - The establishment of national-level cultural technology landmarks such as the China (Zhijiang) Audiovisual Innovation and Entrepreneurship Base and the National Short Video Base [1] - Five cultural enterprises from Zhejiang made it to the 2025 "Top 30 National Cultural Enterprises" and "Top 30 Growth Cultural Enterprises" lists [1] - The National Film Digital Asset Platform Eastern Center was established, along with the creation of a big data center for contemporary Chinese literature [1] Group 2: Culture + Tourism - The added value of the tourism industry in Zhejiang increased from 4,399 billion in 2020 to approximately 5,400 billion by 2024 [2] - The province added three 5A-level scenic spots, with various tourism accolades ranking among the top in the nation [2] - Innovative AI models for inbound tourism, such as the "Inbound Tour" model and the "Hi Tour" smart platform, were launched to enhance visitor experience [2] Group 3: Culture + Livelihood - The implementation of a cultural commissioner system aimed at improving public cultural services and meeting new cultural demands [3] - A total of 1,574 cultural commissioners were dispatched to rural areas, leading to 33,000 cultural events and generating an additional income of 340 million [3] - Significant cultural landmarks like the Hangzhou National Version Museum and Zhijiang Cultural Center were established, along with over 18,000 rural cultural halls [3] - The initiative to protect cultural heritage while promoting the innovative development of traditional culture was emphasized [3]