Core Viewpoint - The report from Zhongtai Securities maintains a "Buy" rating for Minhua Holdings (01999), indicating that domestic sales are expected to gradually recover as channel reforms progress, despite a slight decline in revenue for FY26H1 [1][2]. Performance Overview - For FY26H1, the company reported revenue of HKD 8.045 billion, a year-on-year decrease of 3.1%. However, due to effective cost control and improved operational efficiency, the gross margin increased by 0.9 percentage points to 40.4%, resulting in a net profit attributable to shareholders of HKD 1.146 billion, up 0.6% year-on-year [2]. - The company experienced a significant reduction in losses from non-recurring items, with other losses netting HKD 33.48 million, a substantial decrease from HKD 109 million in the same period last year [2]. Domestic Sales Performance - Domestic revenue (excluding real estate and smart components) for FY26H1 was HKD 4.203 billion, down 6.5% year-on-year, but the decline was significantly narrowed compared to FY25H2 [3]. - Online sales showed strong performance, with revenue of HKD 1.144 billion, an increase of 13.6% year-on-year, while offline sales decreased by 12.3% to HKD 3.059 billion. The total number of stores decreased by 327 to 7,040 by the end of FY26H1 [3]. - Sofa sales remained stable, with revenue of HKD 3.084 billion, a slight decline of 6.1%, while mattress sales faced pressure, generating HKD 1.119 billion, down 7.4% due to consumer downgrading in the Chinese market [3]. Export Market Resilience - The North American market showed resilience with FY26H1 revenue of HKD 2.161 billion, a slight increase of 0.3% despite rising international trade barriers [4]. - Revenue from Europe and other markets reached HKD 0.765 billion, up 4.3% year-on-year [5]. - Home group business revenue was HKD 0.380 billion, a 2.2% increase, primarily driven by increased demand in the European market [6]. Profitability Improvement - The overall gross margin improved to 40.4%, up 0.9 percentage points, benefiting from a decrease in average unit costs of key raw materials such as leather (-10.4%), chemicals (-9.8%), and steel (-6.8%) [7]. - However, the company faced increased tariff costs for exports to the U.S., rising from HKD 6.65 million to HKD 78.83 million year-on-year, with the revenue share increasing from 0.1% to 1.0% [7]. Investment Recommendation - As a leading player in functional sofas, the company is expected to benefit from the trend of home automation, with the penetration rate of functional sofas likely to continue increasing. Although domestic sales are under pressure, recovery is anticipated as channel reforms progress [8]. - The profit forecast for FY26-FY28 has been slightly adjusted, with expected net profits of HKD 2.19 billion, HKD 2.32 billion, and HKD 2.43 billion respectively, corresponding to P/E ratios of 7.8, 7.4, and 7.0 [8].