深度｜风高浪急下的娃哈哈重塑“毛细血管” 有18年经销商放弃合作

Core Insights - Wahaha has achieved a revenue growth of 500 million yuan despite facing internal challenges and changes in management [1][2] - The company is undergoing significant channel integration and restructuring, raising the entry threshold for distributors [2][3] Group 1: Revenue and Performance - Wahaha reported a revenue increase of 500 million yuan, although the specific timeframe for this growth was not disclosed [2] - The estimated annual revenue is around 70 billion yuan, based on previous statements [2] Group 2: Distributor Changes - The 2025 sales meeting introduced stricter criteria for distributor participation, requiring a cumulative performance of over 15 million yuan and year-on-year growth [2][3] - Many small and medium-sized distributors are struggling to meet the new requirements, leading to some exiting the partnership [4] Group 3: Strategic Adjustments - Under the leadership of Zong Fuli, Wahaha is reforming its distributor system, setting a sales threshold of 3 million yuan as a critical benchmark [3] - The company is focusing on enhancing channel efficiency and market responsiveness, aiming for quicker and more stable product delivery to consumers [5] Group 4: Product Performance - Wahaha's water products continue to be a strong performer, with significant growth in market share, particularly in large-scale packaging [7][8] - The company has established a dedicated team for terminal management and has improved collaboration with major retail chains to enhance product visibility [8]