El Pollo Loco's 'economics and enthusiasm back on track’

You can find original article here Nrn. Subscribe to our free daily Nrn newsletters. When Liz Williams was named chief executive officer of El Pollo Loco in early 2024, one of her strategic pillars was to focus on new unit growth with a goal of eventually becoming a national brand. It’s an ambitious goal, to be sure — the chain has been around for 50 years and has hovered between 400 and 500 units for the past 10 of them, largely in its home market of California and surrounding states. Williams, an indus ...