El Pollo Loco's 'economics and enthusiasm back on track’

Core Insights - The appointment of Liz Williams as CEO of El Pollo Loco in early 2024 aims to drive new unit growth and establish the brand as a national presence, despite the chain's historical stagnation between 400 and 500 units over the past decade [1][2] Financial Performance - El Pollo Loco has made significant progress in improving restaurant margins, increasing from 13.2% in 2022 to 18.3% in Q3 2025, with expectations of margins between 17.5% to 17.75% for the full year and over 18% in the following years [3] Operational Strategies - The company has focused on enhancing unit economics and operational efficiencies, including a thorough review of the profit-and-loss statement to identify pathways to higher margins and better unit economics [4] - Simplification of the chicken marinating process and improved communication of standards have been implemented, alongside a learning management system for training and real-time customer satisfaction feedback [5] - The introduction of effective practices from company-owned stores to franchise locations has led to operational improvements and labor savings [5][6]