传媒蓝皮书：传媒产业正进入全面数字化转型的新阶段

Core Insights - The "Blue Book on Media: China Media Industry Development Report (2025)" indicates that the Chinese media industry is expected to maintain a growth trend in 2024, with a total output value reaching 34,344.36 billion yuan, representing an 8.97% year-on-year increase, reflecting a steady and progressive development approach [1][4] Group 1: Industry Growth and Trends - The Chinese media industry is deeply integrated into the development of the digital economy, undergoing significant structural changes in its landscape and communication order [4] - The emergence and convergence of new business formats such as artificial intelligence, micro-short dramas, short videos, and live streaming are driving the collaborative development of various sub-sectors like internet marketing and advertising [4] - The new media forms and industry patterns are continuously expanding the boundaries of the media industry, becoming a major engine for industrial development [4] Group 2: Technological Impact and Recommendations - The widespread application of breakthrough technologies such as generative artificial intelligence, virtual reality, and augmented reality marks 2024 as a "watershed" year for the global entertainment and media industry, pushing it into a phase of comprehensive digital transformation [5] - While empowering industrial development, artificial intelligence also introduces uncertainties regarding intellectual property, security, data privacy, environmental hazards, and ethical issues, posing challenges to business models and the job market [5] - The report suggests that the Chinese media industry should adopt an ecological mindset, constructing new production relationships to adapt to the new productive forces driven by artificial intelligence, while remaining vigilant against excessive digitalization [5] - A balance must be sought between technological innovation and regulatory norms, focusing on key issues such as human-machine collaboration and the protection of human subjectivity [5] - The industry is entering a critical phase of systemic transformation and overall optimization, driven by policy optimization, institutional adjustments, technological breakthroughs, and diverse stakeholders [5]