小米新征途:智能汽车、出海和高端化造想象空间
Feng Huang Wang·2025-11-20 07:08

Core Insights - Xiaomi's revenue reached 113.1 billion yuan in Q3, marking a 22.3% year-on-year increase, with adjusted net profit soaring by 80.9% to 11.3 billion yuan, a historical high [1][2] - The company is experiencing robust growth in its core business while its innovative sectors, particularly electric vehicles and AI, are rapidly gaining traction [2][8] - Xiaomi's R&D investment has reached 23.5 billion yuan in the first three quarters, with expectations to exceed 30 billion yuan for the entire year, laying a solid foundation for future growth [1][17][19] Revenue Breakdown - In Q3, revenue from the smartphone and AIoT segments was 84.1 billion yuan, with smartphone revenue at 46 billion yuan and IoT and lifestyle products at 27.6 billion yuan, reflecting a 5.6% year-on-year growth [4] - Internet services revenue reached 9.4 billion yuan, up 10.8% year-on-year, with overseas internet service revenue hitting a record 3.3 billion yuan, contributing significantly to growth [5] Smartphone Performance - Xiaomi's global smartphone shipments reached 43.3 million units in Q3, marking nine consecutive quarters of year-on-year growth, maintaining a top-three position globally for 21 quarters [4] - The Xiaomi 17 series has gained significant traction in the high-end market, achieving over 1 million sales within five days of launch [9][10] Innovative Business Growth - Revenue from the electric vehicle and AI segments surged to 29 billion yuan, with a year-on-year increase exceeding 199%, and the automotive division achieving profitability [5][12] - The contribution of innovative business to overall revenue growth has increased from 15.32% to 25.64% in Q3, indicating a shift towards self-sustaining growth [5] R&D and Future Outlook - Xiaomi plans to invest 200 billion yuan in R&D over the next five years, focusing on core technologies to transition from an internet company to a hard-tech company [19][20] - The company has launched new self-developed chips and operating systems, enhancing its ecosystem and user experience across devices [19][20] International Expansion - Xiaomi aims to increase the number of its retail stores overseas to 10,000 in the next five years, focusing on markets in Southeast Asia, Hong Kong, Taiwan, Japan, South Korea, and Europe [14][16] - The company has successfully established a presence in international markets, with significant interest in its electric vehicles and smart home products [13][14]