老萬年总裁蔡自斌分享非遗创新实践：金丝为脉，文化为魂

Group 1 - The third "Belt and Road" Cultural and Technological Integration Development Conference was held in Beijing, focusing on the theme of "AI + Cultural Technology New Ecology" with over 400 representatives from 15 countries [1] - The conference highlighted the importance of innovation-driven development and cultural exchange, emphasizing the integration of culture and technology [1] Group 2 - The president of Laowannian, Cai Zibin, discussed the opportunities and challenges facing China's intangible cultural heritage, noting that there are 3,610 national-level intangible cultural heritage projects, but they face issues such as regional limitations and weak market branding [3] - Cai emphasized the need for effective cultural dissemination that resonates with daily life, advocating for a cultural identity that is widely recognized and embraced [3] - He pointed out that the "Guochao Revival" presents a historic opportunity for Chinese traditional culture to merge with modern creativity and technology, citing successful examples like "Nezha" and "Black Myth: Wukong" [3] Group 3 - Laowannian's response to these challenges is encapsulated in the concept of "Gold as the vein, culture as the soul," focusing on the preservation of traditional craftsmanship while integrating modern technology [5] - The company aims to create "wearable Eastern aesthetic objects" inspired by traditional Eastern elements and philosophy, with new product lines that express the fusion of intangible heritage and Eastern culture [5] - Laowannian is also building a broader cultural platform, including the Golden Museum as an immersive cultural experience and the establishment of the Silk Road Cultural Research Institute to promote Chinese gold culture globally [5] Group 4 - Laowannian seeks to collaborate with various stakeholders to create a globally influential high-end Chinese brand cluster and cultural exchange platform, contributing to the prosperity of cultural exchanges along the Silk Road [7] - The company's initiatives serve as a practical example of corporate engagement in cultural exchange under the "Belt and Road" framework, showcasing the commitment of a century-old national brand to innovation and international dialogue [8]