Hofseth BioCare ASA: HBC ANNOUNCES STRATEGIC PRODUCT PARTNERSHIP WITH JAMES LAVALLE & METABOLIC ELITE

Core Insights - Hofseth BioCare (HBC) has announced a strategic partnership with Metabolic Elite to develop a premium range of performance nutrition products for elite athletes, leveraging HBC's bioactive ingredients and Metabolic Elite's advanced formulations [1][2] Company Overview - HBC is a Norwegian company focused on sustainable marine-based nutrition, utilizing side streams from the salmon industry to create health-improving ingredients such as ProGo®, OmeGo®, and CalGo® [4][5] - The company emphasizes scientific evidence and has established academic partnerships to validate the health benefits of its products, including improved iron metabolism and immune health [5][6] Product Development - The collaboration aims to enhance athletic performance through improved recovery, endurance, and metabolic efficiency, while also addressing individual metabolic needs with targeted nutrition [2][8] - HBC's ingredients are clinically proven to support metabolic health, muscle protection, energy, and weight management, making them suitable for high performers and active individuals [2][5] Leadership and Expertise - Jim LaValle, a recognized expert in precision health and the Chief Science Officer of Metabolic Elite, will guide the product formulations, bringing over 40 years of experience in metabolic optimization [3][9] - LaValle's background includes developing personalized health programs and working with various professional sports teams to enhance performance and resilience [10][12] Innovation and Patents - HBC has secured several patents for its discoveries, leading to the establishment of HBC Immunology, which focuses on potential therapeutics for conditions like prostate cancer and asthma [6]