“始祖鸟平替”伯希和二度递表港交所：三年收入增长近4.67倍

Core Viewpoint - The outdoor sports brand, BERSHKA Outdoor Group Co., Ltd. (referred to as "BERSHKA"), has submitted a new listing application to the Hong Kong Stock Exchange after its initial application expired in April 2025. The company is positioned as a high-performance outdoor lifestyle brand in China and is often referred to as the "alternative to Arc'teryx" on social media [1]. Financial Performance - BERSHKA has experienced rapid revenue growth, with income increasing from 378.5 million RMB in 2022 to 1.766 billion RMB in 2024, representing a growth of nearly 4.67 times over three years. Net profit rose from 24.3 million RMB to 283.1 million RMB during the same period, with adjusted net profit expected to reach 304.3 million RMB in 2024. In the first half of 2025, revenue grew by 62.3% year-on-year to 914.4 million RMB, with a gross margin of 64.2% [2][3]. - The net sales increased from 350.9 million RMB in 2022 to 1.733 billion RMB in 2024, achieving a compound annual growth rate (CAGR) of 122.2%. BERSHKA held a 5.2% market share among local high-performance outdoor apparel brands in mainland China in 2024, and a 1.7% share in the overall market [2]. Product and Sales Channels - BERSHKA's revenue primarily comes from product sales, including clothing, footwear, and accessories, with most sales occurring in mainland China. The company has developed four major product lines: Peak Series, Professional Performance Series, Mountain Series, and Classic Series. Clothing products accounted for 91.1% of revenue in 2024, with a similar proportion of 87% in the first half of 2025 [2]. - The sales channels are mainly online DTC (Direct-to-Consumer), e-commerce platforms, offline DTC sales, and distribution. In the first half of 2025, online DTC sales accounted for 53.6% of revenue, while e-commerce platforms contributed 17.1% [4][5]. Supply Chain and Manufacturing - BERSHKA operates a light asset business model, relying on third-party manufacturers for production. The company has established partnerships with approximately 270 contract manufacturers, primarily located in East and South China. This model allows BERSHKA to focus on product design and brand development while maintaining operational flexibility [7]. - The company has adopted a dual-source strategy for raw material procurement, either sourcing directly from suppliers or allowing manufacturers to procure materials independently. This strategy aims to optimize capital efficiency and reduce fixed costs [7]. Investment and Shareholding Structure - Tencent has invested 300 million RMB in BERSHKA, becoming the largest institutional shareholder with a 10.7% stake. The actual controller of the company, Liu Zhen, and his spouse hold approximately 63.18% of the shares. The company has completed two rounds of investment from various institutional funds, including Qiming Venture Partners [9][10]. - The funds raised from the IPO will be allocated to five main areas: enhancing R&D capabilities, expanding multi-channel sales networks, strategic brand incubation and investment, improving operational and digital infrastructure, and supplementing working capital [10].