近10亿元A+轮融资！星动纪元携吉利、北汽掘金具身智能

Core Insights - Star Era, a company specializing in embodied intelligence, has completed nearly 1 billion RMB in A+ round financing, marking the largest single investment in embodied intelligence within the automotive industry [2] - The funding will primarily be used for the technical iteration of the end-to-end VLA embodied large model ERA-42, product mass production, and accelerating large-scale applications in logistics, manufacturing, and commercial services [2] Financing and Investment - The financing round was led by Geely Capital, with participation from BAIC Industrial Investment and other international industry giants [2] - The investment is a significant milestone, reflecting the growing interest and confidence in embodied intelligence technologies within the automotive sector [2] Technology Development - Star Era has delivered over 200 humanoid robot products since its establishment in August 2023, with over 50% of orders coming from overseas [5] - The company's core competitive advantage lies in its self-developed "embodied brain" ERA-42, which utilizes a visual-language-action (VLA) architecture [6] - The "frequency-divided VLA" concept was introduced in September 2024, connecting a 7 billion parameter world model with a 40 million parameter execution model, enabling decoupled control of decision-making and actions [6] Commercialization Progress - As of November 2025, Star Era's total order value has exceeded 500 million RMB, with the largest single order in the logistics sector nearing 50 million RMB [7] - The company has established standardized solutions and serves clients in various sectors, including major domestic and international companies [7][9] Operational Efficiency - Despite the significant order volume, the operational efficiency in various application scenarios has not yet reached industrial-grade standards, with some tasks achieving only over 70% efficiency compared to skilled human operators [9][10] - This efficiency gap may extend the investment return period for manufacturing clients, raising concerns about the economic viability of large-scale human labor replacement [10] Research and Development - Star Era emphasizes a "soft and hard integrated self-research" approach, claiming over 95% of its hardware is domestically produced [11] - The company has developed five standardized joint modules and three product lines, allowing flexible robot development [11] - However, high levels of self-research pose challenges in supply chain management and mass production capabilities [11] Market Position and Challenges - The involvement of traditional automotive companies as major investors raises concerns about the potential for Star Era to become a mere supplier rather than an independent technology platform [11] - The company faces critical questions regarding the sustainability of its technological lead, the replicability of commercial orders, and the clarity of its profitability path amid high R&D investments [12]