Nan Fang Du Shi Bao·2025-11-20 08:09Core Insights - AI's contribution to Kuaishou's performance is becoming evident, with Q3 2025 total revenue reaching 35.55 billion RMB, a year-on-year increase of 14.2% [2] - The adjusted net profit for Q3 2025 is nearly 5 billion RMB, up 26.3% year-on-year, while the net profit for the first three quarters is 15.18 billion RMB, reflecting a 16.7% increase [2] - The application of AI technologies, particularly the OneRec model, has led to a 4%-5% increase in domestic online marketing service revenue in Q3 2025 [3] Revenue Growth - Core commercial revenue, including online marketing services and e-commerce, grew by 19.2% year-on-year in Q3 2025, driven by advertising and e-commerce contributions [3] - Online marketing service revenue reached 20.1 billion RMB in Q3 2025, marking a 14.0% year-on-year increase, with growth accelerating compared to the previous quarter [3] - AI technology has improved advertising efficiency, with the Universal Auto X (UAX) solution achieving over 70% penetration in external circulation [3] AI Investment and R&D - Kuaishou's R&D expenses increased by 17.7% year-on-year to 3.7 billion RMB in Q3 2025, primarily due to rising employee benefits and increased investment in AI [4] E-commerce Performance - Kuaishou's e-commerce GMV grew by 15.2% year-on-year to 385 billion RMB in Q3 2025, with the general merchandise e-commerce segment outpacing overall market growth [5] - The average daily active users and monthly active users reached new highs of 416 million and 731 million, respectively, with daily usage time averaging 134.1 minutes [6] Live Streaming Revenue - Live streaming revenue growth slowed to 2.5% year-on-year, reaching 9.6 billion RMB, with its share of total revenue declining from 30% to 26.9% [6] - Kuaishou launched customizable AI gifts in late September 2025, enhancing user interaction in live streams [6] Profitability Metrics - Gross profit slightly decreased from 19.5 billion RMB in Q2 2025 to 19.4 billion RMB in Q3 2025, with gross margin dropping from 55.7% to 54.7% [6] - Overall gross profit maintained a year-on-year growth of 13.1% for the first three quarters [6] Future Outlook - Kuaishou's CEO emphasized the importance of AI integration across various business scenarios to enhance operational efficiency and create long-term value for shareholders [7]