FitLife Brands' Irwin Acquisition Might Not Be Fully Priced In

Core Thesis - FitLife Brands (FTLF) is pursuing a roll-up strategy in the supplement industry, which is expected to drive strong growth through the acquisition of smaller companies at low prices, operational improvements, and expanded distribution [1] Company Strategy - The CEO, Dayton Judd, is actively acquiring smaller supplement companies, enhancing their operations, and increasing their market reach [1] Market Focus - The focus is on the supplement industry, which presents significant growth opportunities through consolidation and operational efficiencies [1]