The Motley Fool·2025-11-20 08:40Core Insights - Novo Nordisk has made a strategic move in the weight loss drug market by reducing prices for its products, Ozempic and Wegovy, to remain competitive against Eli Lilly's offerings [9][10] - The competition between Novo Nordisk and Eli Lilly is intensifying, particularly in the weight loss drug segment, which has seen significant growth in recent years [2][12] - Despite price cuts, demand for weight loss drugs remains high, suggesting that both companies can coexist and thrive in this expanding market [11][12] Company Strategies - Novo Nordisk's first-to-market advantage with semaglutide (Ozempic and Wegovy) has been challenged by Eli Lilly's tirzepatide (Mounjaro and Zepbound), which has shown superior efficacy in clinical trials [5][7] - Novo has reduced the price of its weight loss drugs to $349 monthly from $499 for existing patients, with an introductory offer of $199 for new patients for the lowest doses [9][10] - Eli Lilly has also cut prices for its weight loss drugs, indicating a competitive pricing strategy in response to market dynamics [10] Market Dynamics - The weight loss drug market is projected to reach nearly $100 billion by the end of the decade, highlighting significant growth potential for both companies [12] - Health insurance coverage for these drugs is more common for Type 2 diabetes than for weight loss alone, leading to a higher number of self-pay patients [8] - The competition is not solely based on price; patient satisfaction and availability of products will also play crucial roles in market share retention [11]