Nan Fang Du Shi Bao·2025-11-20 08:57Core Insights - The 2025 Guangzhou Auto Show will take place from November 21 to 30, featuring 93 global debut vehicles and a total of 1,085 cars on display, including 629 new energy vehicles [2] - Despite a reduction in exhibition space compared to the previous year, the show promises more highlights with significant product launches from various brands, including new energy and traditional automakers [2][4] - The event reflects the ongoing transformation in the automotive industry, with major companies focusing on business restructuring and product innovation [4][7] New Vehicle Highlights - New energy brands like Xiaopeng, Zeekr, and Aion are reintroducing hybrid models, indicating a shift in consumer preferences [4] - Geely's new brand, Galaxy, will unveil its first MPV, the Galaxy V900, while Chery's iCar will present the new V27 model [4] - Lantu will showcase its flagship luxury SUV, the Lantu Taishan, featuring advanced technology and high-quality materials [4] Brand Strategies and Collaborations - BYD and GAC are prominently showcasing their vehicles, while Huawei's technology is integrated into several new models, enhancing their appeal [5][8] - The collaboration between traditional automakers and tech companies like Huawei is evident, with multiple brands launching models equipped with Huawei's smart cockpit solutions [5][8] Exhibition Experience and Engagement - Unique exhibition strategies include Zeekr's tea house setup and GAC Honda's recreation of its advanced new energy factory, enhancing visitor engagement [6][7] - The presence of celebrity guests and interactive experiences at various booths aims to attract more visitors and create a lively atmosphere [7] Venue Layout and Brand Distribution - The exhibition covers 22,000 square meters, with various zones dedicated to mainstream brands, new energy vehicles, and luxury models [9][10] - Key areas include dedicated spaces for major brands like BYD, GAC, and traditional luxury brands, showcasing a wide range of vehicles [12][21][24]