Omdia: Middle East Smartphone Market up 23% in 3Q25; Supply Issues to Rein in 2026 Growth to 1%

Core Insights - The Middle East smartphone market (excluding Turkey) experienced a significant rebound in Q3 2025, with shipments increasing by 23% year-on-year to 15.1 million units [1] Market Dynamics - The growth in the smartphone market was primarily driven by rising demand in key mass-market segments, where consumers are upgrading from older or entry-level devices to more capable mid-tier 4G and affordable 5G smartphones [1] - Vendors have capitalized on this momentum by focusing on value-for-money portfolios and expanding their product ranges [1]