海尔智家牵头制定家电业首个低碳标准
Quan Jing Wang·2025-11-20 09:08

Core Viewpoint - The release of the new group standard for low-carbon measures in the home appliance industry, led by Haier Smart Home, addresses the industry's lack of clear definitions and standards for "green" or "low-carbon" products, providing a comprehensive guideline for green transformation [1][2]. Group 1: Industry Challenges and Solutions - The home appliance industry has faced issues with vague definitions and inconsistent standards regarding low-carbon products, making it difficult for consumers to identify genuine low-carbon options and leading to "pseudo-low-carbon" marketing practices [2]. - The new standard outlines a systematic approach to achieving low-carbon development, covering the entire lifecycle of home appliances from design to recycling, thus providing a comprehensive evaluation metric for carbon reduction [2][3]. - A unified low-carbon evaluation metric is established, offering an objective basis for measuring the "green content" of products, which helps consumers distinguish authentic low-carbon products and promotes fair competition in the market [2]. Group 2: Technological and Collaborative Advancements - The new standard is expected to drive companies to accelerate technological innovations in energy efficiency, renewable energy applications, and low-carbon material substitutions, shifting the focus from "energy efficiency first" to "carbon efficiency first" [3]. - It will also promote collaborative emissions reduction across the supply chain by facilitating carbon data sharing and cooperation, creating a complete green ecological loop [3]. Group 3: Global Standardization and Ecological Innovation - Haier Smart Home is recognized as a "standard giant" in the industry, having led and participated in the release of 116 international standards and 840 national/industry standards, establishing a strong foundation for its leadership in standard formulation [4]. - The introduction of the new standard is a result of Haier's ecological strategy, emphasizing that low-carbon transformation is a systemic project involving the entire supply chain rather than isolated actions by individual companies [4]. - The standard's implementation is part of China's exploration of a feasible green transformation path for the home appliance industry, providing a "Chinese solution" for global green transformation efforts [4].