Core Insights - JD.com has launched its first self-developed AI plush toy, JoyInside, which is designed to redefine children's companionship with capabilities like "listening," "speaking," and "understanding emotions" [1][5] Product Features - The AI plush toy utilizes the JD JoyAI model to enable smooth voice interaction and integrates emotional perception, allowing it to respond to children's creativity and emotions in real-time, moving beyond scripted interactions [3][4] - JoyInside can accurately capture children's emotional signals and provide empathetic responses, acting as a "emotional tree hole" for children to share their feelings [3][4] - The toy serves as a "knowledge mentor," answering children's curious questions using a vast database and includes a reading companion feature with 280 books and over 6,800 audio stories [4] Market Positioning - Eight different AI plush toys have been launched, each tailored to meet various children's needs, enhancing the product's appeal [4] - JoyInside's technology has been validated across over 40 AI hardware brands, showing a significant increase in user engagement, with average dialogue rounds rising by over 120% [4] Data Security and Compliance - The product prioritizes children's data security and privacy, adhering to relevant laws and employing localized processing and encryption to protect interaction data [5] Industry Impact - The integration of AI technology with traditional toys is reshaping product forms and driving high-quality development in the industry, with encouragement for collaboration between toy and AI tech companies [5] - JD.com has served over 10 million users and boasts a new product development success rate of over 90%, indicating strong market demand and operational efficiency [5] Consumer Access - Consumers can pre-order the AI plush toy through the JD app, with a price point starting at a hundred yuan, making it an accessible option for families [6]
接入JoyInside,京东首发自研AI玩具
Zhong Jin Zai Xian·2025-11-20 09:12