山水滋养 道地之香 “肇庆肉桂”区域公用品牌LOGO发布

Core Viewpoint - The launch of the "Zhaoqing Cinnamon" regional public brand logo marks a significant step in building the brand system for Zhaoqing cinnamon and promoting the development of "China's Southern Medicine and Food City" [16][17]. Group 1: Logo Launch Event - The "Zhaoqing Cinnamon" regional public brand logo was officially released on November 20, 2025, during the 2025 China Southern Medicine and Food Industry Conference [2][3]. - The event was attended by key government officials, including the Deputy Mayor of Zhaoqing, Xie Guikun, and other department heads [3][4][5]. Group 2: Logo Design Elements - The newly released logo incorporates four core elements: Manchurian windows, Qixing Rock, Zhaoqing cinnamon, and cinnamon leaves [7][8]. - The logo is framed by Lingnan windows, symbolizing the essence of Lingnan culture, and features Qixing Rock as a visual representation of Zhaoqing's local characteristics [9][10]. Group 3: Brand Development Strategy - The Zhaoqing government aims to use the logo as a catalyst to integrate "landmark + culture + industry" strategies, enhancing product recognition and premium capabilities [17][18]. - The goal is to transition the cinnamon industry from "selling raw materials" to "selling brands," "selling culture," and "selling health," ultimately supporting farmers' income and rural revitalization [19].