又要见证历史！超5万亿市场，传来大消息！

Core Viewpoint - The Shanghai and Shenzhen Stock Exchanges have issued new guidelines to standardize the naming conventions for existing ETFs, aiming to enhance product recognition and investor experience in a rapidly growing market valued at 5.7 trillion yuan [1][2][14]. Summary by Sections ETF Naming Standardization - The new rules require existing ETF names to follow a specific structure: "Core Investment Element + ETF" for standard ETFs and "Core Investment Element + Enhanced + ETF" for enhanced ETFs, both including the fund manager's abbreviation [2][6]. - Fund management companies must complete the renaming process by March 31, 2026, to ensure smooth business operations [7]. Market Impact and Industry Response - The standardization is expected to improve product differentiation and attract more investors, as many ETFs have similar names, leading to confusion [3][10]. - Several fund companies, including E Fund, Huatai-PB, and GF Fund, have already begun renaming their ETFs to align with the new guidelines, enhancing clarity and ease of identification for investors [10][11][12]. Historical Context and Future Outlook - The push for standardized ETF names has been ongoing since 2022, with previous initiatives aimed at improving the management of ETF abbreviations [10]. - The introduction of clearer naming conventions is anticipated to lower search costs for investors and may favor well-known fund companies, potentially increasing competition for smaller firms in the ETF market [13][14].