Group 1 - The core viewpoint of the articles highlights Kidsland's strategic partnership with Jazwares to accelerate the development of IP ecosystems and the all-age market in mainland China, launching the HELLO KITTY AND FRIENDS toy line [1][2] - Kidsland, leveraging over 20 years of experience in toy operations and its extensive distribution network, aims to promote international brands and IPs in the Chinese market [1] - Jazwares, a subsidiary of Berkshire Hathaway, has gained significant recognition with its SQUISHMALLOWS™ brand, winning the "Toy of the Year" award for two consecutive years and achieving billions of views on social media platforms [1] Group 2 - The HELLO KITTY AND FRIENDS toy line features a blend of classic Sanrio characters and trendy designs, including plush bouquets, food items, and fashionable outfits [2] - The flagship product, an 8-inch articulated doll from the high-end collectible series, has received enthusiastic support from fans and trendsetters, quickly ranking on Tmall's "Double Eleven BJD Doll Bestsellers" list within a month of its launch [2] - The collaboration with Jazwares enriches Kidsland's existing IP and trendy toy product matrix, providing Chinese consumers with a wider selection of international trendy toys [2]
凯知乐国际(02122)携手全球知名潮流玩具公司Jazwares首发HELLO KITTY AND FRIENDS玩具