Xin Lang Cai Jing·2025-11-20 11:50Core Viewpoint - The sixth Yangtze River Delta International Cultural Industry Expo showcases the vibrant development of the cultural industry in the region, highlighting the "new three elements" of culture: online literature, online film and television, and online gaming, which are reshaping cultural production, dissemination, and consumption [1] Online Literature - Online literature serves as the "content cornerstone" of the cultural new three elements, demonstrating strong vitality and significant derivative potential at the expo [1] - Yuewen Group showcased major IPs like "Qing Yu Nian" and "Gui Mi Zhi Zhu," with a "popularity character tower" built from a list of characters voted by 30 million people, illustrating the intergenerational development of online literature [2] - The company has established a comprehensive industry chain covering film, animation, gaming, audio, and derivatives, continuously promoting the full release of IP value [2] - QiMao displayed interactive elements and showcased the development of IP across various fields, confirming the trend of online literature extending from text to full-scene cultural products [4] - Zhejiang Publishing United Group has exported over 8,000 online literature works to 52 countries, positioning Yangtze River Delta online literature as a significant force in cultural export [6] Online Film and Television - Online film and television, as the core of IP visualization, exhibited characteristics of "technology empowerment + form innovation" at the expo [6] - Yuewen Group upgraded its "Creative Partner Program," achieving a 60% hit rate for short dramas and over 3 billion views for the highest single drama, indicating a mature path for converting quality online literature IP into film and television [6] - QiMao launched a new short drama platform, showcasing popular works and enhancing the richness of film content supply in the Yangtze River Delta [6] - Technological innovations significantly improved the efficiency of online film creation, with Jiangsu Xinhua Media Group's AI short drama production platform reducing production costs by 60%-80% and project cycles by over 75% [6][7] Online Gaming - Online gaming, with its strong interactivity, has become an important carrier for cultural dissemination, showcasing the integration of culture and technology at the expo [9] - Giant Network's hit game "Supernatural Action Group" quickly gained market traction through innovative gameplay and collaborations with traditional cultural elements [10] - Century Huatong's games like "Endless Winter" and "Bouncing Kingdom" provided immersive interactive experiences, while their AI digital human designs showcased the dual value of AI in public welfare and creative design [15] - The Yangtze River Delta's gaming sector displayed over 150 export-oriented games, with "Black Myth: Wukong" recognized for its innovative reinterpretation of "Journey to the West" [17] - The integration of online literature IP into film and gaming has formed a complete industrial ecosystem, with AI technology enhancing creativity and traditional culture deepening content [1][17]