JOYY(US:YY) Xin Lang Cai Jing·2025-11-20 11:59Core Viewpoint - The growth in advertising revenue is driving JOYY Inc.'s non-live streaming revenue to account for nearly 30% of total revenue in Q3 2025, with BIGO Ads achieving a 33.1% year-over-year growth rate [1][2]. Group 1: Financial Performance - In Q3 2025, JOYY Inc. reported total revenue of $540 million, a year-over-year decline of 3.4% but a quarter-over-quarter increase of 6.4% [1]. - The company's non-GAAP operating profit reached $41 million, reflecting a year-over-year increase of 16.6% and a quarter-over-quarter increase of 6.1% [1]. - EBITDA for the quarter was $51 million, showing a year-over-year growth of 16.8% and a quarter-over-quarter growth of 4.9% [1]. Group 2: Business Segments - Live streaming revenue for Q3 was $388 million, with a quarter-over-quarter increase of 3.5%, marking two consecutive quarters of growth [1]. - Advertising revenue totaled $112 million, a year-over-year increase of 29.2%, with BIGO Ads contributing $104 million, which is a 33.1% year-over-year increase and a 19.7% quarter-over-quarter increase [1][2]. Group 3: Strategic Outlook - The management anticipates that BIGO Ads will continue to experience strong double-digit revenue growth through 2026, driven by factors such as traffic scale, model capability, and advertiser budgets [1][2]. - JOYY Inc. is focusing on a multi-channel, multi-industry global advertising network platform for BIGO Ads, with strategic planning centered on traffic expansion, rapid growth in advertising budgets, data system enhancement, and regional market expansion [2]. - For Q4, the company expects overall operating profit to continue its upward trend, with a forecast of double-digit year-over-year growth in non-GAAP operating profit for the full year of 2025 [3].