Core Viewpoint - Changan Mazda has announced a leadership change with Wang Xiaoling succeeding Deng Zhitao as Executive Vice President, amid challenges in achieving sales targets and declining overall performance [1][2] Group 1: Leadership Change - Deng Zhitao's tenure saw both achievements and challenges, including the launch of the EZ-6 electric vehicle, which faced declining sales from 2,445 units in its first month to just 498 units by January 2025 [1] - Wang Xiaoling, a veteran with over 20 years in the Changan Automotive system, has been appointed to lead the company moving forward [2] Group 2: Performance Challenges - Changan Mazda's sales have dropped significantly, from 132,400 units in 2021 to an estimated 75,700 units in 2024, marking a cumulative decline of over 42% [1] - The parent company, Mazda, is also facing difficulties, with net profit turning from profit to loss due to U.S. tariff policies, and frequent leadership changes indicating instability [1] Group 3: Strategic Directions - Wang Xiaoling has outlined three core strategic directions: enhancing the electric vehicle product matrix, strengthening brand differentiation and user loyalty, and positioning Changan Mazda as a key global R&D and production base for Mazda's electric vehicles [2] - The focus will be on leveraging Mazda's global technology resources and integrating them with Changan's R&D capabilities to meet consumer demands in China [2]
长安马自达人事变动 王晓玲接棒执行副总裁一职
Xi Niu Cai Jing·2025-11-20 12:12