Ford Motor(US:F) Xi Niu Cai Jing·2025-11-20 12:12Core Insights - The Ford Focus, after 27 years and approximately 12 million units sold, has officially ceased production as of November 15 [1] - The decline in sales began with the fourth generation of the Focus, attributed to several factors including a misstep with the three-cylinder engine strategy, chip shortages, economic downturns, and competition from electric vehicles [1][2] - Ford's market position in Europe has significantly weakened, dropping from the second largest car brand in 2015 to the twelfth position last year, with market share nearly halved [1] Company Strategy - To revitalize its European operations, Ford has developed a strategic plan to return to mainstream sales, appointing Jim Baumbick as the first dedicated head of European operations in three years [2] - Baumbick's primary responsibility will be to create products that meet the needs of European consumers [2] Industry Context - The discontinuation of the Ford Focus reflects the broader trend of the automotive industry's shift towards electrification, highlighting the challenges faced by even previously successful models in adapting to market changes [2]