Chang Sha Wan Bao·2025-11-20 12:31Core Insights - The China Construction Bank (CCB) Hunan Branch is actively engaging in the 2025 Hunan Provincial Football League ("Xiangchao") as a strategic partner, providing financial services at the event to enhance the spectator experience [1][4] - CCB has established a service team that offers various financial products and educational resources to attendees, focusing on consumer benefits and fraud prevention [3][4] Group 1 - CCB's service booth has become a popular spot for fans, providing amenities like tissues and promotional items while offering financial consultations and demonstrations of mobile banking features [3] - The bank is conducting financial literacy campaigns, educating fans on topics such as fraud prevention and safe financial practices through relatable examples and slogans [3][4] Group 2 - CCB's rapid response to fan needs includes the launch of a promotional campaign that provided 100,000 yuan in shopping vouchers within 72 hours, enhancing the event's economic impact [4] - The "CCB Life" platform has partnered with 250 local merchants to create a seamless experience for fans, integrating ticketing, coupon distribution, and consumption [4] - CCB Hunan Branch aims to continue its involvement in the league and explore innovative "finance + sports" models to stimulate local economic growth [4]