Core Insights - The MINI × Paul Smith designer model made its debut in China, featuring exclusive designs by British designer Paul Smith on the 2024 electric MINI COOPER platform [1] - The vehicle offers three exterior color options: Midnight Black, Dawn Grey, and the showcased Parchment White, with a roof color named "Nottingham Green" paying homage to Paul Smith's hometown [1] - The design includes signature elements such as colorful stripes, designer signatures, and unique projections when opening the doors, emphasizing personalization [1] Company Strategy - MINI brand emphasizes personalized design as a core element, aiming to convey ongoing attention to individual expression through this collaborative model [2] - The design philosophy of Paul Smith aligns with MINI's "miniature simplicity," aiming to blend modern design with classic genes while incorporating humor to highlight brand characteristics [2]
MINI与Paul Smith合作车型完成在华首秀
Feng Huang Wang·2025-11-20 12:30