30.98万元起，顶配降8万元，新享界S9上市！鸿蒙智行旗舰MPV将亮相，余承东：将超越市面所有对手

Core Insights - The new model, Xiangjie S9, was launched on November 20, featuring four variants with a price range of 309,800 to 369,800 yuan, maintaining the starting price of the previous model but reducing the top variant's price by 80,000 yuan [1] - Huawei's Executive Director Yu Chengdong announced the upcoming flagship MPV of the Hongmeng Zhixing brand, claiming it will surpass all existing flagship MPVs in the market [1] - A tax subsidy of up to 15,000 yuan is offered to users who complete a pre-order by December 31, 2025, if delivery is delayed due to reasons not attributable to the user [1] Market Performance - The Xiangjie S9, launched in August 2024, faced challenges in market performance, with initial pricing higher than competitors like the Mercedes E-Class and BMW 5 Series, leading to a monthly sales average of less than 1,000 units [2] - Following a significant price reduction of nearly 100,000 yuan for the extended-range version in April 2025, sales saw an increase, but they declined again in the latter half of the year, with sales dropping to 618 units in October 2025 [2] Strategic Developments - The second model, Xiangjie S9T, launched in September 2025, achieved over 30,000 pre-orders within 66 days, indicating a shift in focus towards the Xiangjie brand by BAIC New Energy [3] - A strategic partnership between Huawei and BAIC was established, with a planned investment of 20 billion yuan over three years to enhance design, intelligent driving, and safety features [3] Product Features - The Xiangjie S9 incorporates design and configuration elements from the S9T, including a new tail light design and upgraded interior screens, while also featuring advanced sensor technology for improved driving capabilities [4] - The vehicle utilizes Huawei's new Tuling platform, integrating various vehicle systems for enhanced performance and data exchange [4] Competitive Landscape - The market for vehicles priced between 300,000 and 400,000 yuan saw a decline of 3.9% in sales from January to October, with SUVs performing better than sedans [5] - There are concerns about potential internal competition between the Xiangjie S9 and S9T, which may confuse consumers and dilute brand performance if not managed effectively [5]