Pineapple Financial Establishes Digital Asset Treasury Advisory Board and Appoints Three Members from Injective Foundation

Core Insights - Pineapple Financial Inc. has established a Digital Asset Treasury Advisory Board to enhance its strategy of becoming the largest holder and staker of Injective ($INJ) and a leading on-chain mortgage finance platform [1][3] - The Advisory Board includes three members from the Injective Foundation, bringing significant expertise in blockchain technology and decentralized finance [2][3] Group 1: Advisory Board Formation - The newly formed Advisory Board consists of Eric Chen, Mirza Uddin, and Cooper Emmons, who have extensive backgrounds in blockchain and decentralized finance [2][3] - The formation of the Advisory Board is a strategic move following Pineapple's $100 million Injective DAT strategy launched in September 2025 [3] Group 2: Company Strategy and Goals - Pineapple aims to integrate Injective's decentralized financial infrastructure into its mortgage and financial technology operations [3] - The company is focused on bridging fintech and decentralized finance, positioning itself as a first-mover in the Injective ecosystem [3] Group 3: Company Background - Pineapple Financial Inc. is a prominent fintech platform and Canadian mortgage brokerage network, dedicated to enhancing the success of agents and brokers while improving homeowner experiences [4] - The company utilizes advanced cloud-based tools and AI-driven systems to support brokers in helping Canadians achieve homeownership [4]