Di Yi Cai Jing·2025-11-20 15:09Core Insights - Huawei QianKun officially launched the "Qijing" brand in collaboration with GAC Group, marking a shift in its automotive intelligence strategy from isolated breakthroughs to a comprehensive ecosystem approach [1] - The introduction of the "Yijing" brand by Dongfeng Motor simultaneously highlights the growing trend of smart vehicle integration in the automotive industry [1] Market Dynamics - The global smart vehicle market is undergoing significant transformation, with the penetration rate of new energy vehicles exceeding 48% and expected to surpass 50% by 2025 [3] - The installation rate of L2 and above advanced driver-assistance systems (ADAS) in new energy passenger vehicles reached 77.8% in the first four months of this year, indicating a strong consumer demand for smart features [3] - 71.9% of consumers prioritize smart cockpit features when purchasing vehicles, while 69.3% focus on in-car interaction experiences [3] Competitive Landscape - The Chinese automotive industry faces urgent challenges in maintaining its competitive edge in smart technology, as other countries are also advancing in core intelligent technologies [4] - The development paths for smart technology in China include focusing on higher-level autonomous driving and shifting core competencies towards AI and smart solutions [4] Strategic Partnerships - The "Jing" series brands represent a critical link in Huawei QianKun's transition from technology to commercial application, allowing automotive partners to define branding and product design while Huawei provides core technology [7] - This partnership model reduces the barriers for traditional automakers to embrace smart technology, facilitating a collaborative approach to innovation [9] Technological Integration - Huawei's approach emphasizes a unified technology base, allowing automakers to focus on their strengths while leveraging Huawei's advanced solutions [10][11] - The collaboration aims to enhance the competitive capabilities of automakers by providing them with essential technological support and methodologies [10][11] Consumer Impact - The introduction of the "Jing" series is expected to enhance market recognition and consumer trust, enabling brands to achieve sales breakthroughs [13] - The anticipated launch of GAC's "Qijing" and Dongfeng's "Yijing" models will incorporate Huawei's intelligent solutions, potentially increasing product value and consumer satisfaction [15] Ecosystem Development - The "Jing" and "Jie" brands represent a strategic expansion of Huawei QianKun's market coverage, allowing for a more granular approach to consumer needs [17] - The dual-brand strategy aims to create a comprehensive ecosystem that supports various market segments and enhances the overall user experience [25] Future Outlook - Huawei QianKun's strategy is designed to maximize the value of its technological investments, with a projected R&D expenditure of over 100 billion in 2024 alone [15] - The cumulative mileage of 58.11 billion kilometers from various models demonstrates the effectiveness of Huawei's technology and its potential to accelerate the industry's shift towards smart connectivity [22]