捷途汽车迈入“后李学用时代”

Core Viewpoint - The absence of Li Xueyong, a key figure in Jietu Auto, at the recent launch event reflects a strategic shift within Chery Group and the brand's development, indicating a transition towards a more mature operational model [4][6][8] Group 1: Li Xueyong's Role and Transition - Li Xueyong has played a crucial role in the rise of Jietu Auto, having been involved since its inception in 2018, focusing on a differentiated development strategy amid a challenging market [4][5] - His recent promotion to oversee multiple core brands within Chery signifies a shift from hands-on management of Jietu to a broader strategic role, impacting his direct involvement in daily operations [6][7] Group 2: Jietu Auto's Development and Strategy - Jietu Auto has rapidly become one of the fastest-growing brands in China's automotive market, achieving 2.046 million users globally within just seven years, making it the only Chinese brand to reach 2 million sales in such a short time [4][5] - The brand's marketing strategy has stabilized, focusing on the "Travel+" ecosystem, emphasizing user co-creation and community engagement, despite Li's absence at the event [7] - Jietu Auto has successfully addressed sales challenges but now faces the urgent need to enhance its new energy vehicle offerings and transition to a higher-end market, which will require more than just marketing capabilities [7][8]