享界立起来了？S9T“爆单”后再添一兄弟车型

Core Insights - The launch of the new model, Xiangjie S9, on November 20 marks a significant addition to the Xiangjie brand, which already includes the S9T travel car, establishing a "dual flagship" strategy for the brand [2][3] - The Xiangjie S9T has achieved over 30,000 pre-orders within 66 days of its launch, indicating its potential to become a "phenomenal product" in the travel car market [2] - The pricing strategy for the new Xiangjie S9 has been adjusted to start at 309,800 yuan, making it more accessible compared to its predecessor, which was priced above 450,000 yuan [2][3] Product Features and Upgrades - The Xiangjie S9 features significant upgrades, including the new Huawei Tuling platform, advanced driving assistance systems, and luxury enhancements such as zero-gravity rear seats and high-definition projection headlights [3] - The new model aims to redefine luxury in the automotive sector, focusing on six major upgrades across luxury, intelligence, driving control, and safety [3] Market Positioning and Future Plans - The Xiangjie brand, a collaboration between Huawei and BAIC Group, targets the luxury car market priced above 300,000 yuan, appealing to young, discerning consumers [3] - BAIC Group plans to invest 20 billion yuan to fully develop the Xiangjie brand and expand its product lineup [3] - The cumulative delivery of the five brands under Hongmeng Zhixing has surpassed 1 million units in 43 months, with the Wanjie M9 being a standout model [3]