Bath & Body Works stock plunges as retailer misses third-quarter earnings, announces turnaround plan

Core Insights - Bath & Body Works Inc. experienced a significant stock decline of nearly 25% after reporting disappointing third-quarter earnings and reducing its full-year outlook due to macro consumer pressures [1][3] - The company reported a net income of $77 million, or 37 cents per share, down from $106 million, or 49 cents per share, in the previous year, with adjusted earnings of 35 cents per share compared to the expected 39 cents [3][9] - The company has announced a turnaround plan aiming for $250 million in cost savings by 2027, focusing on core products and attracting younger consumers [2][5] Financial Performance - Third-quarter net income was $77 million, a decrease from $106 million year-over-year, with earnings per share of 37 cents compared to 49 cents last year [3] - Revenue for the quarter was reported at $1.59 billion, falling short of the expected $1.63 billion [9] - The company anticipates fourth-quarter revenue to decline in the high single digits, contrasting with Wall Street's expectation of a 1.5% increase [4] Strategic Initiatives - The "Consumer First Formula" strategy includes four priorities: creating innovative products, reigniting the brand, winning in the marketplace, and operating efficiently [5] - The company plans to exit certain product categories, such as haircare and men's grooming, to refocus on core offerings like body care and fragrances [6] - Bath & Body Works aims to enhance its digital presence by revamping its app and website, and lowering the free shipping threshold in early 2026 [8] Market Positioning - CEO Daniel Heaf emphasized the need to adapt to evolving consumer preferences for efficacy, ingredient-led products, and modern packaging [7] - The company is recruiting influencers to generate social buzz and attract new consumers [7]