Hyundai Announces Multi-Year Partnership with Mammoth Mountain to Elevate Outdoor Adventures

Core Insights - Hyundai Motor America has announced a multi-year partnership with Mammoth Mountain to promote outdoor exploration and showcase the capabilities of its SUV and XRT vehicle lineup [1][2] - The partnership aims to highlight Hyundai's commitment to adventure, safety, and innovation, targeting both thrill-seekers and families [1][4] Partnership Overview - The collaboration includes various digital and on-site branding, merchandise, advertising opportunities, and custom social content [2] - The partnership is grounded in shared values of fun, adventure, and family inclusion, making it a natural fit for both organizations [2] Marketing and Activations - Hyundai will launch the partnership at Mammoth's "Night of Lights" event, featuring vehicle displays and community engagement activities [5][6] - A social and creative campaign will feature Woolly, Mammoth Mountain's mascot, alongside Hyundai vehicles to engage fans [3][7] Community Engagement - Hyundai will support community initiatives, including sponsoring local events and providing warm beverages at Mammoth Mountain [4][6] - The company is also committed to supporting California's lifeguards, reinforcing its dedication to local communities [8] Economic Impact - Hyundai Motor America contributes $20.1 billion annually to the U.S. economy and supports 190,000 jobs through its operations and dealer network [9]