CNBC·2025-11-20 18:26Core Insights - Major retailers like Walmart and TJX are outperforming others by increasing their full-year forecasts and showing optimism for the holiday season, while competitors like Home Depot, Lowe's, and Target have lowered their profit outlooks [2][3] - Consumer spending patterns indicate a shift towards value-seeking behavior, with both Walmart and TJX reporting strong sales growth as they attract shoppers from various income levels [3][4] - The performance of value-oriented retailers may positively influence other off-price chains and value-focused companies, which are expected to report earnings soon [4] Retail Performance - Walmart and TJX have seen a "strong start" to the holiday quarter, with both companies confident that consumers will continue to prioritize value in their purchases [3] - Shares of Walmart and TJX increased despite a downturn in major U.S. stock indexes, indicating investor confidence in their business models [3] Economic Context - Recent economic factors, including job market concerns and potential stock market bubbles, have created uncertainty regarding retail performance and the broader economy [5] - Consumer sentiment has declined significantly, yet retail sales showed growth in October, highlighting a disconnect between consumer feelings and actual spending behavior [6] Holiday Sales Expectations - The National Retail Federation forecasts holiday sales growth of 3.7% to 4.2%, projecting total sales to exceed $1 trillion for the first time [7] - In contrast, PwC predicts that consumers plan to reduce their average holiday spending by 5% compared to the previous year, indicating mixed expectations for the holiday season [7]