Lucid launches cheaper variant of Gravity electric SUV to broaden appeal

Core Insights - Lucid Group has launched a more affordable version of its Gravity SUV, starting at $79,900, aiming to attract a wider customer base amid declining electric vehicle sales [1] Company Strategy - The introduction of the cheaper Gravity SUV variant reflects Lucid Group's strategy to expand its market reach and appeal to a broader audience [1] Market Context - The launch comes at a time when the electric vehicle market is experiencing a slowdown in sales, indicating a need for companies to adapt their offerings to maintain competitiveness [1]