ONE BIG BEAUTIFUL BILL ACT POISED TO DRIVE MIDDLE MARKET GROWTH: 89% OF COMPANIES EXPECT SIGNIFICANT LONG-TERM BUSINESS IMPACT

Core Insights - The KeyBank survey indicates that 70% of middle market companies plan to leverage the provisions of the One Big Beautiful Bill Act (OBBBA) for competitive advantage [1][3] - The survey reveals high familiarity with OBBBA among executives, with 60% reporting awareness of its provisions [5] - Companies anticipate significant impacts on the U.S. economy and their own businesses, with 86% expecting moderate or greater effects within the next 12 months [5] Familiarity and Expectations - 60% of middle market companies are familiar with OBBBA provisions [5] - 86% expect the bill's provisions to have a moderate or greater level of impact on the U.S. economy in the next 12 months, with 45% anticipating significant impact [5] - 60% expect a meaningful positive impact on their business in the next two years [5] - 89% anticipate at least one significant long-term impact from OBBBA on their business [5] Anticipated Long-Term Impacts - The top three expected long-term impacts include: - Increased ability to invest in growth and expansion (59%) [5] - Improved cash flow through accelerated depreciation and capital expenditure incentives (59%) [5] - Greater certainty and stability in financial planning and forecasting (53%) [5] Strategic Priorities Post-Enactment - Within 12 months of OBBBA enactment, middle market companies plan to prioritize: - Upgrading technology or investing in process automation (68%) [5] - Increasing domestic R&D investment (65%) [5] - Expanding/reconfiguring supply chain (63%) [5] - Adjusting debt financing or leverage strategy (59%) [5] - Accelerating capital expenditures (58%) [5] - Enhancing employee benefits (57%) [5] - Investing in clean energy projects (55%) [5]