J.Jill Names Viv Rettke Chief Growth Officer

Core Insights - J.Jill has appointed Viv Rettke as the chief growth officer to enhance the performance of the direct-to-consumer channel and lead a comprehensive growth strategy [1][2] - Rettke brings extensive experience from her previous roles at Cole Haan and Reebok, focusing on brand transformation and digital sales [3][4] - The company aims to leverage data analytics and AI to achieve sustainable and profitable growth while expanding its customer base [6] Company Overview - J.Jill operates in the apparel sector, catering primarily to middle-aged and older women, with a total of 249 stores and an e-commerce platform [7] - The retailer has gained popularity as consumers return to office work post-pandemic, indicating a potential growth opportunity in the market [7] Leadership and Strategy - Viv Rettke will report directly to CEO Mary Ellen Coyne, who emphasizes Rettke's proven track record in accelerating business growth [2] - The new role will involve aligning brand, marketing, and sales channels to unlock new efficiencies and market opportunities [1][2]