Gap comparable sales surge after viral 'Milkshake' denim ad with Katseye

Apparel retailer Gap said Thursday its comparable sales rose 5% during the fiscal third quarter, driven by strong revenue at its namesake brand after its viral "Better in Denim" campaign with girl group Katseye. Putting aside pandemic-related spikes, the rise in comparable sales is the strongest growth for Gap since its fiscal 2017 holiday quarter and is well ahead of Wall Street expectations of 3.1%, according to StreetAccount. In an interview with CNBC, CEO Richard Dickson said the company hasn't needed t ...