Core Insights - Klarna is expanding its partnership with Blackhawk Network to enhance gift card purchasing options for consumers ahead of the holiday season [2][3] - The collaboration allows consumers to purchase digital gift cards from over 350 brands using Klarna's payment options, which include Pay in Full, Pay in 4, and Financing [3][4] Company Developments - Klarna's chief commercial officer emphasized the importance of flexibility and control for consumers in gift card purchases as the company continues to grow in the U.S. market [2] - The partnership aligns with the rising popularity of digital gift cards, which can now be added to digital wallets like Apple Wallet and Google Wallet [5] Industry Trends - The demand for digital gift cards is increasing, with 81% of consumers having purchased a gift card in the previous year, marking a 6% increase from the prior year [5] - Klarna is evolving into a neobank, supported by a global retail payments network, with a revenue mix that includes merchant fees, interest income, and value-added services [6]
Klarna Forms Pre-Holiday Gift Card Pact With Blackhawk Network