小米汽车首次实现单季度盈利 跨界造车仍需信任重塑

Core Viewpoint - Xiaomi Group's third-quarter report highlights the first quarterly profit from its smart electric vehicle and AI innovation business, despite the company's stock price facing significant declines recently [2][3]. Group 1: Automotive Business Performance - In the third quarter, Xiaomi's automotive business generated a record revenue of 29 billion yuan, with smart electric vehicles contributing 28.3 billion yuan and other related businesses adding 700 million yuan [3]. - The company delivered 108,796 vehicles in the third quarter, marking a historical high for single-quarter deliveries, which helped offset previous R&D expenses and led to the first quarterly profit for the automotive segment [3]. - Xiaomi's president announced that the company is on track to exceed its annual delivery target of over 350,000 vehicles [3]. Group 2: Market Trust Issues - Despite positive financial results, Xiaomi's automotive division faces a trust crisis due to multiple public relations incidents, which have negatively impacted its stock performance [5][6]. - A serious traffic accident involving a Xiaomi vehicle raised concerns about the safety of its smart driving technology, leading to public skepticism [5]. - Issues related to sales practices and product quality, including disputes over deposit refunds and product specifications, have further eroded consumer trust [5][6]. Group 3: Sales and Marketing Efforts - Xiaomi's sales expenses increased by 31.86% year-on-year, totaling 23.287 billion yuan in the first three quarters [6]. - The company has expanded its automotive sales network, with 402 sales outlets and 209 service points established across 125 cities in mainland China by September 30 [6].