中华老字号企业去年营收超2万亿元 海外营收逾500亿元

Core Insights - In 2024, traditional Chinese brands (中华老字号) are projected to achieve over 2 trillion yuan in revenue and over 350 billion yuan in profit, with overseas revenue exceeding 50 billion yuan, showcasing strong market value and brand vitality [1] Group 1: Industry Overview - As of now, there are 1,450 traditional Chinese brands in operation, with an average brand lifespan of over 145 years, and over 60% of these brands being over a century old [1] - These brands encompass 32 industries across 7 sectors of the national economy, playing a significant role in consumer promotion, industrial upgrading, and cultural leadership [1] Group 2: Future Initiatives - The Ministry of Commerce plans to implement policies to expand the supply of quality consumer goods and services, enhance brand leadership, and apply new technologies [1] - There will be a focus on protecting, inheriting, and innovating traditional brands, including the establishment of flagship stores and brand collections to cultivate internationally recognizable traditional brands [1]