积极拓展文旅融合深度与广度

Core Insights - The Chinese government emphasizes the deep integration of culture and tourism as a strategic initiative to develop the cultural tourism industry into a pillar sector, which is crucial for optimizing economic structure and enhancing consumer demand during the 14th Five-Year Plan period [1][2] Group 1: Industry Growth and Economic Impact - In 2024, China's cultural industry is projected to achieve a revenue of 19,142.3 billion yuan, with domestic tourist spending reaching 5.75 trillion yuan, reflecting growth rates of 7.1% and 17.1% respectively compared to the previous year [1] - The flourishing cultural tourism sector is driving growth in related industries such as dining, accommodation, transportation, and commerce, becoming a new engine for regional economic development [1] - The development of cultural tourism not only enriches cultural life but also expands domestic demand and promotes employment, serving as a significant force for economic growth and improving people's well-being [1] Group 2: Comparative Analysis and Challenges - Compared to other cultural tourism powerhouses, China's cultural tourism industry lags in both overall scale and its contribution to GDP, with cultural and related industries accounting for only 4.59% and tourism-related industries for 4.24% of GDP in 2023 [2] - Challenges in the development of cultural tourism in China include the need for improved integration mechanisms, deeper integration, and optimized pathways for collaboration between cultural and tourism sectors [2] Group 3: Policy Recommendations and New Business Models - Establishing a joint meeting system to promote the integration of culture and tourism, incorporating this integration into national economic and social development plans, and optimizing supportive policy frameworks are essential for fostering the sector [3] - The focus should be on creating new business models that cater to diverse consumer groups, such as the elderly, families, and younger generations, by innovating cultural tourism products that align with segmented consumer preferences [3] - Promoting cross-industry integration, such as "culture + tourism" and "cultural tourism + various industries," will help create diverse new consumption scenarios and products [3] Group 4: Technological Innovation - The integration of digital technologies like the Internet, IoT, cloud computing, big data, AI, and 5G is crucial for reshaping the cultural tourism landscape and driving innovation in content production [4] - Emphasizing the application of digital technology in the cultural tourism sector can enhance the convenience, experience, communication, and intelligence of cultural tourism products, leading to an overall increase in productivity [4]